We Are Family London ^[waf.]AN award winningCreative Experience Agency‍Trusted by global brands with high-profile, high-stakes briefs, we craft experiences that resonate. Strategically bold ideas, shaped by insight and emotional intelligence, come to life through a signature creative approach that blends storytelling, design and detail with meticulous production, at any scale, anywhere in the world.

From global brand launches to bespoke gatherings, everything we create is rooted in a simple belief: nothing is more powerful than the human desire to connect and belong.

Our clients come to us for ideas that cut through, for delivery they can trust, and for work that drives meaningful return. In a landscape driven by short-lived trends, we focus on lasting impact; genuine connections between brands and audiences.


Founded in 2016, Waf is a fiercely independent, female-founded agency. As a certified B Corp with a portfolio of ISO accreditations, we combine creative ambition with operational rigour, balancing rebellious thinking with proven structure.

We believe the most powerful experiences are the ones that feel effortless. It’s how we build deep trust with the brands and partners who return to us time and again.

We Are Family. Events Built Different.